It’s 2017 — the days of physically going door to door to talk about real estate are long behind us, and in their stead, technology has appeared. Flyers are being replaced with tweets, and virtual open houses have usurped physical ones with firm start and end times. If you’re in real estate, you need to hop aboard the marketing trends shaping the industry or else miss out on entire markets of potential buyers. Millennials and young families are unmoved by tactics of the 80s. Here are some of the biggest trends in publicizing and selling real estate in the modern era.
Facebook Live | Everyone loves a good engaging video! Using live streaming services like Facebook live or periscope helps people enter the experience that is the home. You can walk through the home and weave a narrative sprinkled with selling points and answer questions from viewers in real time.
Content is King | Who you are and what you’re selling are inextricably linked. Clients will google not only the details of the house and neighborhood but also you and your expertise. Groom your online presence and content to reflect who you are as a community member, home seller, real estate expert, and generally relevant individual.
Target Marketing | One marketing tactic simply won’t work for everyone. Be specific in how you market which property to whom! Young people will respond better to infographics, “millennial pink,” and selling points of the community in which the home for sale is located. As you personalize your marketing techniques, you’ll find heightened interest in your specific niche, whereas broad strokes marketing will bring in lots of lukewarm interest that is less likely to convert to buying.
Virtual Showings | While open houses may still have their place for retiring baby boomers, today’s young adults often have trouble attending such showings between their main job, side job, and personal time. Virtual showings are proving a more effective way to reach busy people who are still in the market for a new home. Some virtual showings allow users to click through photos taken from the perspective of someone walking through the property. Others harness virtual reality and allow users to “walk through” the home using 3D goggles. Either way, the flexibility mixed with the technological bent will reel in lots more people than a simple four-hour open house or by-appointment-only showings.
Social Media Ads | It doesn’t take a ton of money to get your content in front of some fresh potential clients. Pinterest and Twitter offer ways to promote individual pins and tweets and even include “buy now” buttons for people looking for more details. Social media could prove invaluable to finding the right buyer for the right house, and targeting your ads to specific demographics will help you narrow your approach.